Chuck Proudfit of Skillsource On The Need for a Social Media Strategy

A couple of weeks ago I caught up with my friend Chuck Proudfit of Skillsource over breakfast and after our meal I interviewed Chuck. 

In the interview, Chuck discussed one of his clients who has recently launched a social media effort for his business but has found it to be a big challenge.  Not only is there the issue of managing the various social media accounts and finding the resources in time and manpower the commitment needs to be successful, but also how can small businesses measure the effectiveness of social media marketing when there were no goals established before "diving in"?

Here is the clip and a link to the video on YouTube:

   

Video Link: http://www.youtube.com/watch?v=djtwTCN8JYc

Chuck's company Skillsource of Cincinnati was founded in 1995 and is a company of Business Builders committed to building sales, building profits and building people.  Skillsource provides small business consulting including the design of comprehensive business plans that deliver compelling business results.  To learn more visit www.skillsource.com or call Chuck at 513-459-7464.