Cincinnati AMA November Luncheon: Going Home with the Boss

Sort of a provocative title for the November Cincinnati AMA luncheon isn't it?  Well, Andrew Manning, PhD. and Cultural Anthropoloigst with Procter & Gamble is presenting on the topic "Going Home with the Boss: Procter & Gamble's Customer-centric Journey" at this Friday's luncheon at the Cintas Center on the campus of Xavier University from 11:30 - 1:15.

During the presentation Dr, Manning will review techniques P&G uses to obtain consumer insights and a real-life case study where ethnographic insights were translated into products.

For more information and to register, visit the Cincinnati AMA November luncheon page

This month's luncheon is sponsored by Olivetree Research and the Freestore Foodbank will be accepting donations.