This month's Cincinnati AMA luncheon features a presentation by Darrell Sandefur, Ben Melillo and Michael Stich of Kroger on the topic "Actionable Digital Interaction". The luncheon is next Friday September 18th from 11:30 - 1:30 at the new location for AMA luncheons, the Cintas Center at Xavier University.
You can register online on this page of the Cincinnati AMA website.
Here is a description of the presentation from the Cincinnati AMA:
The future is now when it comes to integration. It's obvious that there are now more ways to engage consumers than ever. According to the Kroger Company, who faces every challenge as an opportunity, this gives marketers a chance to truly engage with customers and to build lasting relationships.
Over the last two years, Kroger executed an extremely effective online promotion, "Design a Reusable Bag" sweepstakes. This promotional sweepstakes allowed Kroger to achieve their brand building and marketing objectives. Together, our presenters, Darrell Sandefur, Ben Melillo, and Michael Stich will share the strategic and tactical practices that were used to execute this campaign - from design, to analytics, to measurement and results.
During this lunch you will learn:
- How to appeal to a mass market on an individual basis by integrating promotions with traditional marketing strategies
- How you can deliver important brand and marketing messages through online promotions
- How business intelligence gained through web-based engagement will shape future consumer interaction
