If you're a member of the Cincinnati AMA or the Northern Kentucky Chamber of Commerce, you are welcome to attend the AMA's Northern Kentucky B2B SIG meeting this Friday August 28th where I'll be leading a discussion of Pay Per Click Advertising.
We'll talk about:
- What pay-per-click advertising is
- How PPC programs like Google AdWords, Yahoo Sponsored Search and Microsoft adCenter work
- Google AdWords expansion from just search engine ads to include banner ads and mobile advertising
- Best practices for PPC campaigns
- Tailoring PPC campaigns to your specific needs through tactics like geo-targeting, demographic targeting and dayparting
- How PPC could fit into your overall online marketing strategy
Time & Location: Friday, August 28th from 7:45 - 9:00 AM at the NKY Chamber, NOR-COM Room at 300 Buttermilk Pike.
The meeting is for AMA and Northern Kentucky Chamber members only and there is no cost to attend. If you're planning on attending, please register here on the Cincinnati AMA website.
If you're coming, please let me know what you'd like to learn about PPC by posting a comment here on the blog. Thanks, I'll see you there!
