Kevin Dugan, Director of Marketing at Empower MediaMarketing, will be leading next Wednesday's Cincinnati AMA Interactive SIG meeting on the topic "Smart Pitch: New Tools Bring New Rules."
Here is a description of the topic from Kevin:
Smart Pitch: New Tools Bring New Rules
The changing marketing landscape has put search, the media and content under a new light. How do these changes impact our efforts, from a public relations perspective, and how can we leverage them to our advantage? Kevin Dugan will walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.
Kevin is very well-known in the local Cincinnati marketing scene and around the country for his blogs Strategic Public Relations and The Bad Pitch Blog. Both blogs are ranked by Advertising Age magazine’s Power 150 a ranking of the world's top marketing blogs, so you should check them out if you haven't already.
The Cincinnati AMA Interactive SIG meets the 2nd Wednesday of each month from 11:30 to 1:00 at the office of Web Media Tools on 7th Street in downtown Cincinnati. Meetings are free for AMA members and $10 for non-members. Registration, which is required, is done on the Cincinnati AMA website (www.cincinnatiama.org).
