Your CMO Cincinnati I-marketing Group Member Spotlight

Business Name:  Your CMO, LLC

 

Business Website Address: www.yourcmo.com

 

Contact Name & Info (feel free to include blogs, profile links (LinkedIn, Facebook, etc.):

Steve Phelan

steve@yourcmo.com

(513) 240-9845

http://yourcmo.blogspot.com/

 

 

Internet marketing or Web/Interactive services you provide:

Search Engine Advertising

Content development

 

 

Other marketing and related services offered:

Strategic Planning, Direct marketing, Product development, Qualitative research, Sales promotion, Campaign management, Consumer Relationship Management programs, Sales support

 

 

Time in business / Experience of Principals and/or Staff:

30+ years of B2C and B2B marketing

 

 

Unique Selling Proposition (positioning, why someone should work with you):

Focus on understanding and fulfilling target customer needs.

Experience from developing and introducing 21 different products & product lines.

 

 

Describe your typical client profile (size of company, industries):

Small to medium.

Specialties in Consumer Packaged Goods and Financial Services.

 

 

Case study of a successful client, project or design portfolio sample:

Managed acquisition (direct TV and online direct) and retention (email CRM) for a general purpose prepaid Visa Debit Card company. Increased cardholder base 50% in 14 months.

 

 

What is one important trend or problem in your clients need to address, & how do you provide clients solutions to it?

Advertising should be the last step in the marketing process. Before they are ready to generate awareness, most firms need to put a great deal more effort into selecting proper target customers, fine-tuning products, and improving their customer-facing functions (such as customer service and billing).