Cincinnati Internet Marketing Blog

Intrinzic Insight: Marketing in an Uncertain Economy

Intrinzic Marketing & Design is having the next Insight presentation next Wednesday the 27th on "Marketing in an Uncertain Economy".  Here is the info. 

In uncertain economic times everyone is affected. As consumer confidence fluctuates, an array of questions about how to successfully market arise:

How do you adjust your marketing programs to be sensitive to economic concerns?
How do you take advantage of the opportunities you are presented with?
How do you make the budget go as far as possible?
How do you continue to ensure that ROI goals are met?

Join Intrinzic for a historical perspective and timely discussion on an uncertain economy’s affect on marketing budgets, strategies, and how to be cost effective while still remaining relevant to your audience.

Kelly Blake, President-Elect for the Cincinnati Chapter of the American Marketing Association, will also be joining us to share key findings from a just released AMA study on Marketing in an Economic Downturn.

Intrinzic Insight: Marketing in an Uncertain Economy
Wednesday, August 27, 2008 | 7:30 am – 9:00 am
Newport on the Levee Community Center
One floor below Intrinzic offices | Breakfast will be provided

Limited seating is available, please RSVP by August 22nd to insight@intrinzicinc.com or call 859.261.2200 Or learn more at www.intrinzicinc.com/insight
Please respond by August 22nd.

Twitter 101

So I just had a friend call me asking me to explain to her what Twitter is all about and if it is worth her time.  Twitter is exploding in popularity and therefore a really hot Internet marketing topic right now, so here is a quick crash course and I'll go into more details about facets of Twitter in future posts.  Your comments or suggestions on using Twitter are more than welcome! 

Twitter is a free "microblogging" site where users can post short messages, called "tweets" (like the sound a bird makes) of no more than 140 characters that answer the simple question "What are you doing?".  Twitterers post updates about what they are up to in their personal life or professionally so that their friends or colleagues can follow that information.  What each Twitter user wants to tweet about and who they want to follow (receive updates from) is up to them. 

Once someone signs up for Twitter they can go to the site and see the most recent updates from all of the other Twitter users they are following on one page (20 of them anyway) and even choose to receive updates through instant messaging, SMS, RSS feeds, email or through an application like Twitterific (for a Mac, iPod Touch or iPhone) or on Facebook. 

There are over 2 million people using Twitter these days and that's growing rapidly.   It's pretty addicting for a lot of people and one of the biggest problems Twitter has faced is the site going down because of the huge volume of tweets flying around.

There's a great two-minute video of Twitter in Plain English on YouTube I recommend you check out to better understand the concept.

Twitter is a great social networking tool you should be aware of whether or not you choose to sign up, but it is free after all so it won't hurt to give it a try.  In future posts I'll describe and provide some case study examples of the Internet marketing uses of Twitter, such as for PR and customer service and welcome your examples as a part of that process. 

Want am I doing? Click here!