Cincinnati Internet Marketing Blog

Cincinnati Enquirer Article on LinkedIn & LinkedCincinnati

Today's Cincinnati Enquirer features a good, quick-read article "Networking Tool for Grownups" describing LinkedIn and includes an interview with Jennifer McClure of Centennial, a Cincinnati executive recruting firm. 

Jennifer started a LinkedIn group & Yahoo Group, LinkedCincinnati, a few months ago and that group has exploded to several hundred members.  I'm one of the many member and am strongly encouraging folks to join LinkedIn (at the free basic user level), complete their profiles and start making connections online.  If you aren't familiar with LinkedIn, please read the article and post any questions as a comment here on the blog.   

Here is a link to the Linked Cincinnati Yahoo Group if you're in the Cincinnati area and would like to join it.    

March 20: Cincinnati I-marketing Meeting & AdClub Luncheon

There are two Internet marketing-focused events to mark on your calendar (and hopefully attend) this Thursday March 20th. 

As I posted a couple of weeks ago, the next Cincinnati I-marketing Group meeting is Thursday from 5:30 - 7:00 at Web Media Tools' office at 18 West 7th Street 3rd floor, above Provident Camera.  This Thursday we'll be talking about Online Word of Mouth marketing as well as industry news and have Crowbar Marketing & Market-Write in the Member Spotlight.  If you'd like to attend but haven't RSVP'd yet, please email the I-marketing Czar at robbunting@gmail.com.

Earlier on Thursday, the AdClub is having their monthly luncheon at the Covington Radisson featuring Joe Caccavano from PointRoll presenting on the "Evolution of Banner Advertising".  You can check out the details and register on the AdClub website.  I often get asked "Does anybody still use banners anymore?"  Absolutely they do, as banners are not just static HTML images anymore, banners can employ audio & video or even a small game these days.  Ought to be fun and interesting.   

 

European Union Clears Google to Buy DoubleClick

The European Union today OK'd Google's acquisition of DoubleClick, the largest ad-serving company in the US, despite the objection of some privacy and consumer advocates. 

Here is an AP story on today's developments and a good article from Clickz on how Google looks to dominate the display (banner) advertising market.

Maybe someday soon Google will dominate display advertising like they do in search.  We'll see.  Today's news is helping the stock, which has been falling lately, and as I post this Google stock (GOOG) is up $23.

Cincinnati I-marketing Group Meeting March 20th: New Location!

The next Cincinnati I-marketing Group meeting will be Thursday March 20th from 5:30 to 7:00 at our new location of Web Media Tools 18 W 7th Street, Third Floor above Provident Camera (it's between Race & Vine on 7th).  You can park in the Gramercy lot on 7th, a block away at Fountain Square or at a meter nearby.

On the 20th our feature topic will be Online Word of Mouth Marketing and we'll review some of the ways word of mouth marketing can be conducted online, case studies and tips for making online word of mouth (or WOM for all you TLA (Three Letter Acronym) fans out there) work for your organizations or clients.

Jennifer Panepinto of Market Write and Pete Healy of Crowbar Marketing will talk about their businesses in our Member Spotlight. We will also review what's new in the industry including of course the possible Microsoft-Yahoo merger, network and have a fun discussion while we have some beers and snacks.

As always meetings are free but if you'd like to attend I request that you send me an email to RSVP at robbunting@gmail.com.

I hope to see you on the 20th!