Cincinnati Internet Marketing Blog

Links from September Cincinnati I-marketing Meeting

Here are the links from the September 27th Cincinnati I-marketing Group meeting, a group disucssion on managing Consumer Generated Media (CGM), A.K.A. User Generated Content (UGC).

Local Internet Marketing Events:

AMA Cincinnati website where you can become a member or register for the October 4th seminar on Video Advertising or the October 19th luncheon on Marketing the Performing Arts at the Kennedy Center: www.cincinnatiama.org

The Circuit website where you can register for the October 19th presentation by Ran Mullins of Metaphor Studio on Developing Online Brand Communities: www.thecircuit.net

Internet Marketing News:

Nielsen: Overall Ad Spending Declines in first half of 2007 (but online is up 23%, Viva I-marketing!): http://www.bizreport.com/2007/09/nielsen_overall_ad_spending_declines.html

eMarketer:  Online is Ad Spending Bright Spot: http://www.emarketer.com/Article.aspx?id=1005402&src=article1_newsltr

Reuters: YouTube Debuts Online Video Advertising Strategy: http://www.reuters.com/article/idUKN2030375220070822

User Generated Content:

Clickz article on Best Practices for Consumer-Generated Contests: http://www.clickz.com/3627018/print

McDonalds Draws on CGM: http://www.womma.org/womnibus/010133.php

Taco Bell UGC Promotion with Gizmoz avatars: http://tacobell.gizmoz.com/

YouTube

The winner from the Heinz top This TV Challenge, Heinz the Kissable Ketchup: http://www.youtube.com/watch?v=GocSVh58TEE

Chicken McNuggets ad submitted by customers that has increased sales of the tasty morsels in the New York area: http://www.youtube.com/watch?v=-lOyZKmRRuI

The McDonalds Drive Thru Rap: http://www.youtube.com/watch?v=WT7vBoKlkIo

2001 Mastercard "Priceless" ad by filmaker Scott Quigley http://www.youtube.com/watch?v=V0uFqsI1vy4

Cincinnati I-marketing Group Meeting Sept. 27th: Managing User Generated Content & Consumer Generated Media

The next Cincinnati I-marketing Group meeting is Thursday September 27th from 5:30 to 7:00 at our regular meeting place of Profitability.net (312 Plum Suite 725) and the topic will be  Managing User Generated Content & Consumer Generated Media.

At this meeting we'll have a group discussion which I'll moderate on the issues surrounding the rise of "user generated content" and "consumer generated media".

In the brave new online world of blogs, discussion boards, YouTube videos, consumer ratings sites, Wikipedia and social networking sites what are the implications of the fact that we marketers no longer have one-way communication and exclusive control of the news and information about our companies and products.  How do we encourage such communication from and between consumers without it blowing up in our face?

We'll review basic concepts and terms, key marketing issues, best practices and case studies of how marketers are setting up their own CGM programs as well as monitoring and dealing with the huge amount of user generated content on the Web.

Of course we'll also review the latest Internet marketing industry news while we enjoy a beverage and some snacks and have an all-around good time.

As always, group meetings are free but I ask that you RSVP to me at robbunting@gmail.com so Ben Baker and I can have a head count. If you have any questions about the group or meeting, please contact me.

This should be a very another cool and informative meeting with a lively discussion, so I hope you can make it Thursday the 27th. See you there.

Rob Bunting
Czar, Cincinnati I-marketing Group
robbunting@gmail.com