Cincinnati Internet Marketing Blog

Google Wave Discussion at Wednesday's Cincinnati AMA Interactive SIG

Join us at this month’s Interactive SIG on Wednesday February 10th as we discuss Google Wave. The meeting is free for AMA members and only $10 for non-members.

What is Google Wave? It is an online tool that allows you to collaborate with friends and colleagues in a real-time environment. Ed Estes, Web Media Tools, Michelle Lentz, Write Technology, and I will facilitate this discussion.

* What is Google Wave and why should I care?
* Getting started with Google Wave
* How to use Google Wave for communication and project collaboration
* Real-time demonstration of Google Wave - Seeing a Google Wave demo really helps to understand the potential!

The meeting is Wednesday, February 10th from 11:30 - 1:00 at Web Media Tools, 18 W. 7th Street, 3rd Floor in Cincinnati.

Register at this page on the Cincinnati AMA website:
http://cincinnatiama.org/2010/interactive-marketing-sig-february-10-2010/

Interview with Lisa Sanger & Donna Eby of Sanger & Eby

Recently I stopped by the offices of Sanger & Eby Design in Cincinnati and spoke with the design firm's co-founders Lisa Sanger & Donna Eby.  Along with graphic design, Sanger & Eby does strategy, high level web development and custom programming work for clients in a variety of industries.  To learn more you can visit their website or call New Business Director Monika Roberts at 513-784-9046.

In this short three and a half minute clip Lisa and Donna told me a bit about their agency and work they have done for clients that include Macy's and Fifth Third Bank.  I've included links to a few of their projects below the video so check those out too.

Sanger & Eby Client Projects:

Macy's Tell Us application

Fifth Third Bank careers portal

All Occasions Event Rental

Flash animation created for Macy's to showcase 150 years of shoes

Web Analytics Wednesday - Cincinnati Meeting

As 2009 draws to a close and we dive head-first into 2010 a la Cincinnati's own Pete Rose, it's a good time to resolve to get out and network with other interactive marketers in the new year. 

Well you're in luck as the next meeting of the Cincinnati chapter of Web Analytics Wednesday is at Black Finn at 19 East 7th Street this Wednesday, January 6th at 6:00PM.  Greg Smith, assistant professor of the MIS department of the Williams College of Business at Xavier will be presenting on the role and impact of web analytics on business intelligence practices and thinking. 

I'm not exactly sure what that entails, but it sounds pretty cool and the WAW meetings are fun, so check out the details and register on the Web Analytics Wednesday website.            

Wamboo.com Helps People In Need

Hopefully you're in the holiday spirit these days.  Since it is the week of Christmas and the time of year when giving to others may be foremost in your mind, I want to promote a great new site that is designed to help connect individuals and families in need with folks who want to help: Wamboo.com.  

I recently caught up with Dori Gehling, founder of Wamboo and asked her a couple of questions about the site.  Here's the short (just over a minute) interview below.

I really admire Dori for taking the initiative to start Wamboo and investing the time, money and energy needed to get the website off the ground.  Please check out the site and considering joining or getting involved by starting a Team or supporting a Rally (an individual or family in need). 

Two Cincinnati-Area Networking Events Next Week

There are two local Interactive-focused networking events next week you might want to check out as they should both be a lot of fun and great networking opportunities. 

First, Cincinnati Women Bloggers are having their holiday party on Monday December 10th from 6-9PM at Pachinko in Covington.  There is a suggested $10 donation with proceeds to benefit the Welcome House of Northern Kentucky.  It should be a blast, so visit the CWB website for more info and to register.  Also, if you aren't already, be sure to follow CWB on Twitter: http://www.twitter.com/CinWomenBlogger

Second, there is a Social Media Holiday Happy Hour next Wednesday December 16th from 6-9 PM at Jag's Steak and Seafood in West Chester.  This free event has been organized by Anne Castleberry (@CastlePoint on Twitter), Julie Bogart (@julieunplugged) of Brave Writer and Michelle Beckham (@michellebeckham) of Creating Connections Consulting.  You can get the details and register on their Eventbrite page. 

Dec. 9 Cincinnati AMA Interactive SIG: 2009 Year in Review

Well now that December has arrived it's time for all those "year in review" articles and TV shows.  So how about we start the season off with a review of the Interactive industry?    

The Cincinnati AMA Interactive SIG meets the second Wednesday of each month from 11:30 - 1:00 in downtown Cincinnati at the offices of Web Media Tools, 18 West 7th Street, 3rd floor.

The topic for the December 9th meeting is "Interactive: The Year in Review". We will be having an open discussion of the major Interactive industry trends and news events of 2009. There was a lot that happened this year, from the meteoric rise of Twitter to the launch of Google Wave and the FTC's new rules on endorsements and testimonials just to name a few.  Have a favorite article, case study or funny anecdote you want to share, bring it!

The Interactive SIG is free for chapter members and $10 for non AMA members.  You can register on the Cincinnati AMA website here:
http://cincinnatiama.org/2009/interactive-marketing-sig-december-9/

Facebook: Beyond Just Joining, Put it to WORK

The Circuit's Regional Entrepreneur Forum meeting this Friday, November 20th features Krista Neher, CEO of Boot Camp Digital presenting on "Facebook - Beyond Just Joining, Put it to WORK"

From The Circuit: At this breakfast Krista Neher will cover what Facebook is, how it works, who is on it and why it is so important. You'll discover how companies and organizations can leverage this large and growing network to drive results. Come join us to learn more about this growing trend and how you can take advantage of it."

The meeting is at 7:30 this Friday morning, November 20th at the Health Foundation of Greater Cincinnati, 3805 Edwards Road, 5th Floor and it's only $10 to attend.  To register online and get more details visit: the event page at the Circuit's website. 

By the way, on June 1st I posted to this blog a video interview with Krista, so scroll down and click over to the next page of posts to check that out if you'd like to learn more about Krista and what Boot Camp Digital is all about or click the link above.  

Cincinnati AMA November Luncheon: Going Home with the Boss

Sort of a provocative title for the November Cincinnati AMA luncheon isn't it?  Well, Andrew Manning, PhD. and Cultural Anthropoloigst with Procter & Gamble is presenting on the topic "Going Home with the Boss: Procter & Gamble's Customer-centric Journey" at this Friday's luncheon at the Cintas Center on the campus of Xavier University from 11:30 - 1:15.

During the presentation Dr, Manning will review techniques P&G uses to obtain consumer insights and a real-life case study where ethnographic insights were translated into products.

For more information and to register, visit the Cincinnati AMA November luncheon page

This month's luncheon is sponsored by Olivetree Research and the Freestore Foodbank will be accepting donations. 

 

Web Analytics Wednesday Cincinnati Meeting November 11th

The Cincinnati chapter of Web Analytics Wednesday has their next meeting coming up on Wednesday November 11th at 6:00 PM at Black Finn, 19 East 7th Street in downtown Cincinnati. 

Hemen Patel, President of CRM Metrix will be speaking about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.

Last month's meeting was a lot of fun and I expect this one will be as well.  You can get more details and register on the Web Analytics Wednesday Cincinnati event page.  

Dayton B2B October 21st Dyanmic Dialogues Event: "New Media: Effective Business Applications"

Next Wednesday October 21st there is a great event taking place in Dayton that I will be attending and you might want to check it out as it will be a lot of fun and a great networking opportunity.

Cox Ohio Media is having their second Dynamic Dialogues event at the Dayton Art Institute from 4-6PM and the topic is "New Media: Effective Business Applications".  This event features small 20-minute round-table discussions which will be led by myself and other local new media experts including Michelle Beckham-Corbin of C3: Creating Connections Consulting, Debba Haupert of Girlfriendology, David Bowman of Lucrum, Carole Hicks & Ron Campbell of U! Creative and others.  After the short, small-group discussions will be an hour of networking.

Here is a quick two-minute interview with Cathi Eastman, Event Marketing Coordinator for Cox Ohio Media about the event.

You can click here to register online or call Cox Ohio Media at 937-225-0785.

SummitUp: A Social Media Confab in Dayton October 20th

There is a great event centered on social media next week in Dayton and if you haven't registered yet you might want to do so quickly as I think registration closes this Wednesday.   

Summit Up: A Social Media Confab is being held next Tuesday October 20th at the Student Union of Wright State University.  Wright State is in Fairborn, which is on the northeast side of Dayton off of I-675, so it's only about an hour and 15 minute drive from downtown Cincinnati.

Summit Up is a full-day social media seminar being presented by a team of Dayton organizations including the Dayton AMA, Greater Dayton Advertising Association, PRSA Dayton and others.  There will be a couple of great keynote speakers including Chris Brogan (@chrisbogan on Twitter) and author of the new book Change Agents and Bob Garfield (@Bobosphere on Twitter) and author of the new book The Chaos Scenario.  Not only do you get to hear these great speakers, but also a copy of their books.

In addition to the keynotes, there will be breakout sessions on various topics led by local speakers including Debba Haupert of Girlfriendology, David Bowman of Lucrum, Steve Phillips of Purple Trout and others.

This should be an extremely informative and fun event, so if you are interested in learning more about and discussing social media and related Internet marketing topics with over 100 other folks, you should be there!  I know I'm really looking forward to it.

To get the full schedule, all the other details and register visit: www.summitup.org

      

Web Analytics Wednesday - Cincinnati Meeting

The Cincinnati chapter of Web Analytics Wednesday is having a meeting this Wednesday, October 7th from 6-8 PM at the Offices of Bridge Worldwide at 302 West 3rd Street in downtown Cincinnati.

Here is information on the meeting, including how to RSVP, from the Web Analytics Wednesday - Cincinnati LinkedIn group:

October 7th Web Analytics Wednesday Event

Please join us Wednesday October 7th at Bridge Worldwide for community/networking as well as to hear Holly Williams, Managing Director at TNS Compete share how their team is helping marketers develop, execute, and analyze their online and offline marketing strategies by observing the behavior of millions of consumers.

When: Wednesday, October 7, 2009, 6-8 pm
Where: Bridge Worldwide, 302 W. 3rd St, Downtown Cincinnati

Topic: Helping marketers develop, execute, and analyze their online and offline marketing strategies by observing the behavior of millions of consumers.

Overview: Compete.com brings the competitive marketplace view to help companies benchmark, track, and discover and implement best in class methods for their online campaigns. Holly Williams, from TNS Compete will tell us how their team is helping marketers develop, execute, and analyze their online and offline marketing strategies by observing the behavior of millions of consumers.

She will share with us how marketers are using this competitive view to help with:

• Site optimization
• Consumer segment analysis
• Advertising and landing page effectiveness

Agenda: a) Site optimization b) Consumer Segment Analysis c) Advertising and landing page effectiveness d) Opinions and Discussion

Please RSVP at m.craig@bridgeworldwide.com to let us know how much food and drink to prepare.

Interview with Mark Wyatt of Dayton IT Consulting Firm WebSoft Solutions

Last month I sat down with Mark Wyatt of WebSoft Solutions, an IT consulting firm in Dayton specializing in deploying solutions using open source technologies.  In this short interview Mark and I discuss WebSoft's services, advantages of using open source platforms and the types of companies they work with.

 

Doug Ross Presentation on Enterprise Use of Twitter

This month's Breakfast Bytes meeting of The Circuit features a presentation by Doug Ross, Vice President and Chief Technology Officer, Western & Southern Financial Group on the topic "Enterprise Use of Twitter".

From The Circuit:

There is a common perception that Twitter is used primarily for social purposes, documenting trivial aspects of individuals' lives.  But a closer look shows a rich universe of corporate Twitter usage, ranging from brand-building, diffusion, advertising, sales promotions, new product introductions, to name but a few. 

And, interestingly, Fortune 500 companies are blazing new trails with Twitter, a far cry from the early days of the web that found many large companies lagging. 

Join us for a fast-paced review as a new day dawns for corporate communications.

The presentation is this Thursday September 24th at 8:00 am at the Health Foundation of Greater Cincinnati and is only $15 for Circuit members and $20 for non-members.  For additional details and to register, visit the event details page of the Circuit website. 

Interview with Ed Estes of Web Media Tools

I recently interviewed my friend and co-leader of the Cincinnati AMA Interactive SIG Ed Estes of Web Media Tools at their office in Cincinnati to get an overview of their services.  Here is the clip.

Web Media Tools partners with media companies providing them turn-key tools allowing them to engage their online audience while at the same time building revenue. The company offers a suite of e-marketing tools including fantasy games, contests, photo galleries, sweepstakes, newsletters, and database marketing.

For more information, visit www.webmediatools.com or call 513-263-9800.